What is Your P Level in Business?

What is Your P Level in Business?

I am eating breakfast with one of my NSA friends, Roger Courville, and he reminds me of a common marketing strategy to help identify clarity in my business and with my clients.

The question is… “What is the pricing, packaging and positioning of your product and are all things you do (on-line and off) matching up with these three Ps? 

For example, are you charging a four figure price point for your coaching but packaging your product online and hard copies as cheap commodities (Flimsy CD covers, graphics done using Microsoft Word and outdated website that use DreamWeaver)?

Have you packaged quality products but they are sitting on the shelf? Are you clear in how you are positioning yourself? Are you a speaker and a writer and a blogger and an author and a coach and a blah blah blah!!!! Find your focus!

Position yourself as a leading (or growing) expert in the area of one subject. Speaking! Writing! Blogging! Don’t get confused with the mediums you are using to teach or educate your people about what you are selling with what it is you specialize in. Remember perception is everything!

If the perception of who you are does not match up with the products you offer, you will loose every time!


The (P) I would add to this list is… promotion!  You can have the best price, the best packaging and the best position but if you are not promoting and marketing your products you will have nothing! That is like having the best fishing equipment and not letting your bobber hit the water.

Where are you promoting your products? Are they being seen by the right people? Your potential clients! Find your clarity by matching up the pricing, packaging and positioning of your product with all things you do on-line and off and promote them in the right spots!

How to Be a Speaker: Find the P level in your business and make sure it matches up with what you are doing, saying, printing and living!

Question: What is one area you need improving on to help in the areas of pricing, packaging and positioning?

(featured image photo credited here

This post was written by
At age 25, Ryan Avery became the youngest World Champion of Public Speaking in history; competing against more than 30,000 people from 116 countries to claim the 2012 Championship title. As an Emmy Award winning journalist and a proud member of the National Speakers Association, Ryan uses his background in multimedia and speaking to help reach the younger generation on the importance of improving their communication skills in order to advance in their professional and personal life.

2 Comments on "What is Your P Level in Business?"

  • Ryan,
    This is great advice to mind our Ps and incor-Porate these practices continuously.

  • Monty Ray Davidson says


    I like how you make the connection that each element it equally important and dependent on the other. All about balance. Have a great weekend Ryan!

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