The question is… “What is the pricing, packaging and positioning of your product and are all things you do (on-line and off) matching up with these three Ps?
For example, are you charging a four figure price point for your coaching but packaging your product online and hard copies as cheap commodities (Flimsy CD covers, graphics done using Microsoft Word and outdated website that use DreamWeaver)?
Have you packaged quality products but they are sitting on the shelf? Are you clear in how you are positioning yourself? Are you a speaker and a writer and a blogger and an author and a coach and a blah blah blah!!!! Find your focus!
Position yourself as a leading (or growing) expert in the area of one subject. Speaking! Writing! Blogging! Don’t get confused with the mediums you are using to teach or educate your people about what you are selling with what it is you specialize in. Remember perception is everything!
If the perception of who you are does not match up with the products you offer, you will loose every time!
The (P) I would add to this list is… promotion! You can have the best price, the best packaging and the best position but if you are not promoting and marketing your products you will have nothing! That is like having the best fishing equipment and not letting your bobber hit the water.
Where are you promoting your products? Are they being seen by the right people? Your potential clients! Find your clarity by matching up the pricing, packaging and positioning of your product with all things you do on-line and off and promote them in the right spots!
How to Be a Speaker: Find the P level in your business and make sure it matches up with what you are doing, saying, printing and living!
Question: What is one area you need improving on to help in the areas of pricing, packaging and positioning?
(featured image photo credited here)