At the current stage of my speaking career I sell to, on average, 10-20% of the people in attendance at my keynotes and trainings. A comfortable number but what if you want 30, 50 or if you are dreaming BIG, 100% of the audience to buy from you?
You ask, practice and read.
Ask: Find the people who are doing what you want to do and ask them how they do it! Honestly think about how many people you have reached out to in the past 12 months to get advice on improving your speaking, selling or leadership skills? If it is less than 10 you are not even close to being a good asker!
Practice: Try new ways to sell each time you give a speech. Record what you think worked and didn’t. Record when you mentioned your product, how you mentioned it and what the audiences reaction to it was. How many times do you practice your sales pitch during your keynotes or tranings? Remember, doing the same thing you have always done will get you the same thing you have always gotten.
Read: If you read 10 books on selling, think how great of a seller you would be in the next 12 months! I am not talking about scanning chapters and flipping through pages. I am talking about getting those highlighters out, bending some page corners and taking notes. Selling books you should pick up include SPIN Selling, Hope is Not a Strategy and Meatball Sundae. Pick up a selling book and start reading today!
How to Be a Speaker: If you want to be a better speaker, be a better seller. Ask, practice and read more on selling to improve your bottom line and increase your reach!