Today I ate breakfast in Russia, lunch in Paris and dinner in Humble, TX. Each meal reminded me of different styles of messages we can deliver while speaking.
Breakfast: Two eggs, a tomato with cheese, flat bread and I am out the door. The meal was fast to make, full of taste and fueled me for half the day. Sometimes the quick meals are the best. Same goes for speakers! Speakers don’t need to talk for an hour to make an impact. Sometimes all we need are the essentials; add flavor and you can leave your audience feeling satisfied by speaking less. Think how you can take your 45-minute keynote and make it have the same flavor and impact in 5 minutes?
Lunch: I catch my plane in Paris and hop on Air France. We have our own TV, we drink any drink for free (hello mimosas and vodka on ice) and we get ice cream cones and endless snacks during our 10-hour flight. They hand us menus, give us headphones and the flight attendants are accommodating and friendly. I am sitting in coach, expecting coach service, but they gave me their first class amenities. I now only want to fly Air France! Same goes for speaking! Let your audience think they are getting a coach experience and give them the first class content and material that leaves them saying wow. The kind of content that they tweet about, talk about and share with their friends.
Dinner: I walk in the door and my mom has grilled chicken, yellow rice and Cuban toast waiting for us. I have been up for 35 hours, I am so tired I might actually be asleep but the aromas of the home-cooked meal fills me with energy. My grandmother, aunt, wife, mom and dad are all around the dinner table. My mom could have fed us Sloppy Joes and it still would have been amazing because it was the first time in a long time we had a big family dinner together and the meal was made with love. Same goes for speaking! Love and family trumps everything. Speak with true passion and talk about things that touch your heart. You will win every time.
How to Be a Speaker: There are different ways to deliver a speech. Sometimes you need an impactful message that is short and to the point, most times you need to over deliver when you are speaking and always think about how you can touch the hearts of those you are speaking to.